Once the lead singer of a pop ska band, Gwen Stefani has become the queen of vapid radio play. It almost seems like you’re watching a different person, glancing back at the days when No Doubt was emerging as a mainstream rock band. Could this really be the same woman who is now prancing around in the Hollaback Girl video, shaking pom poms and spouting little bits of lyrical genius such as, “this my shit”? The same woman who once infused the mid 90’s rock single Just A Girl with a palpable sense of frustration and anger regarding feminist identity confusion? The same woman whose first popular single was a song about having an unwanted and uninvited male telephone stalker? It almost seems like a bad dream.
I know that I’m a little late on the curve here, but seeing Gwen Stefani as a guest instructor on American Idol reminded me of the subtle wave of sadness that washes over me whenever I hear one of her newer singles on the radio. Sure, she was far from a feminist icon to begin with, but she was the female lead singer of an immensely popular modern rock band who once had the initiative to write and perform a song like “Just A Girl” - a song that included feminist themes in the mainstream pop music setting.
I think part of the reason her transformation stands out to me is because of how radical the transformation was. Gwen’s original image, during her No Doubt days, was that of a rebellious punk (albeit still slathered in make-up and focusing an exhausting amount of attention on ‘relationship’ problems) who ran with the boys of rock and more than held her own. Her voice and performance projected both strength and vulnerability. Emotion. Power.
Her revamped image - the image that she began to shape at the end of her days with No Doubt and the beginning of her solo career - is drastically different. Now her music revolves around channeling an image of provocative girlishness; her reminiscence of and identification with her high school days; her fascination with boys and her various methods of enticing them; celebrating her status as a popular, well connected social butterfly; general emphasis on how awesome it is to dance at clubs, run with the in crowd, and be a sex symbol. Not to mention how monumentally stupid and lobotomizing the lyrics to most of her newer singles are…
And she ain’t the only casualty. How many times have I been betrayed by emerging female musicians who have decided to leave their human side behind to embody the boy-worshipped sex lovin’ party girl image - an image that has so affectionately and respectfully come to be known as the “pop tart”? Music that was once thoughtful, introspective, and reflective suddenly slides into oblivion, overtaken by something you get the feeling is being produced solely because some cracker jack said it was more “marketable”. Who Will Save Our Souls? becomes Intuition. I’m Like A Bird becomes Promiscuous. Spiderwebs becomes Wind It Up.
Why is there a digression taking place in the music of these women instead of a progression? Although we may still be plagued with the Fergalicious and Milkshake singles of the world, talented female artists are still managing to break through and achieve widespread notoriety and popularity without notably altering their music to match the tone of other recording label dream machines. Fiona Apple, Aimee Mann, Lauryn Hill, Cat Power, Melissa Etheridge, K.T. Tunstall, Sarah McLachlan, Tori Amos, and many, many others. Women can write about sex, female-male relations, and reveling in their social lives without coming off as thought-deficient morons. In some cases, their record sales are more modest. In other instances, these albums make just as much of a market impact (if not more of a market impact) as competing cash-induced releases do.
I guess the allure of the sell out is too great for some women. Not only will you make money, you’ll be admired, desired, and thrust up as an “empowered” woman by people who don’t know a fucking thing about empowerment (thank you Tyra Banks). Best of all, you’ll never have to worry about finding something to say again because someone else will be more than willing to say it for you.
Regardless of the reasons I can identify and the examples on both sides that jump to my mind, I know this tragic tale will continue to play out in the hearts and minds of those women who want to be celebrated musicians, celebrated actresses, celebrated authors, and celebrated anythings. I’m hoping the advent of satellite radio and it’s continually increasing popularity will help to stem the exodus of mainstream musical women from the professionally-aspiring-yet-soul-driven crowd. Money vs. morals is not a new problem, obviously, nor is it the only problem, but it does seem to happen an awful lot these days.
Ou sont des neiges d’antan, Gwen? Ou sont-ils?
I’m just a girl, what’s my destiny?
What I’ve succumbed to Is making me numb
I’m just a girl, my apologies
What I’ve become is so burdensome
Lyrics from Just A Girl, performed by No Doubt, 1995
Uh huh, it’s your moment
Uh huh, come on girl, you know you own it
Uh huh, you know your key is still tick-tockin’
Hell yeah, and you know they’re watchin’
Lyrics from Wind It Up, Gwen Stefani, 2006